Frontline Recruit & Retain

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Get the Edge You Need. Recruit Good People.

The best companies have always known that to win they need to find and retain great people. In the last few years, it has never been harder to do this, and it’s only going to get more difficult. Great companies are investing more than ever in building their employment brand and creating good frontline jobs to stay ahead of the competition.

The Frontline Recruit & Retain engagement improves attraction as well as employee retention, productivity and engagement by applying our ‘Good Jobs’ model. We start by reviewing the product—the jobs you provide—to uncover the opportunities that make your employees love their job. The focus then shifts to your employment brand to increase applicant quality, hire rate and employee referrals by applying our “Recruitment Engine” model.

Our engagements provide expertise, guidance and sure hands to implement. We execute with a team that blends our experts with yours, so you get top quality deliverables and knowledge that stays in the organization when we leave.

Measurable Improvements to People Metrics That Matter

Employee Turnover

The cost of losing an employee is well known (around $40k USD per person). What that data point doesn’t consider is the missed opportunity cost of servicing customers. For frontline roles, this can easily run into hundreds of thousands of dollars. Contact us to learn more about how we can help you grow more sustainably by retaining more of your people for longer.
Productivity

It’s no surprise that when frontline people are engaged in what they’re doing, they perform better and deliver more value for the business. From total output to efficiency, a happy, cared for workforce in ‘Good Jobs’ deliver better outcomes.
Applicant Quality

We define applicant quality as fitting the requirements of the role (we think everyone has something to offer, somewhere). If you know the feeling of sifting through 100’s of resumes to find that no one matches what you’re looking for, then you’ll know why this matters (not to mention the cost of doing this). A good job well-communicated means the right people will be attracted to applying and the wrong ones will be repelled.
Hire Rate

It’s hard to work so hard to find “the one” only to have them turn down the position. Or right at the finish line, they accept an offer we didn’t even know they were considering. We help organizations convert more of the right people for their business by learning to apply both our ‘Good Jobs’ and ‘Recruitment Engine’ frameworks.

What Our Clients Are Saying

Pete Crouse

President Pop-A-Lock Canada

“We can’t thank you enough for the leadership on this project. It’s a massive upgrade to how we recruit people in the new world (and that world is getting more challenging than ever). You provided an amazing quality of detail, materials, communication, and follow through. I would recommend your organization to any business looking to find ways to be successful in their recruitment strategies. We can’t wait for the next stage to improve our employee retention efforts!”

Wyatt Andersen

Director of Operations at Knightsbridge Property Services

"We worked through a really useful process with Trailblaze Partners. They're so passionate and knowledgeable about frontline recruitment, training and retention that it's infectious. We made huge changes to our business in a really short time and felt the positive impact for years afterwards."

How We Do It

Empathetic Analysis

Empathy and analysis don’t often go hand in hand, but we are convinced they should. We take an approach that uses both the data we collect and the feelings and emotions that connect your team members to each other and their work. This allows us to quickly get a clear picture of what’s happening in an organization and how our engagement will impact it.

Proven Frameworks

The ‘Good Jobs’ model and the ‘Recruitment Engine’ framework pull together years of experience and research to guide all of our frontline recruitment and frontline retention engagements. It means we deliver consistent results in a wide variety of industries for a wide variety of root causes.

Expert Consultants

We assign our consultants based on their industry and problem solving experience i.e. They have solved this problem before and have worked in this industry before. This means you get the benefit of directly relevant experience combined with fresh perspectives from other industries we've worked with.

Our Approach

Making Work Work Better

Starts With a Conversation

Speak with one of our consultants. We can help you solve your most pressing people problems.

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