5 Tactics You Can Execute Immediately to Reduce Employee Turnover

Call center leaders experience some of the highest employee turnover rates. The average annual voluntary employee turnover rate for full-time call center employees in the US was between 30% and 50% (Poddar and Madupalli). Most times, job satisfaction is at the forefront to blame as to why people leave within the first six months of being hired. So it is important for leaders to understand how to reduce this number as companies seek increased call center support for their customer service and sales requests.
We have created some easy to implement steps so that you can ensure that you retain more call center employees. The steps can be small but can cause a ripple effect of change, improving job satisfaction and productivity.
- Share Information and See Team Members Rise to The Occasion
Leadership should focus on supporting employees to continuously improve their current approach and processes on the job. For example, learning from other colleagues in the call center is a great way to build relationships while leveraging best practices.
A “Best Practice” roundtable forum with the call center employees in groups would be a great way to achieve this. This gives them a break from the phones and allows them to voice any feedback they have, positive or negative. Have representatives from other departments join in weekly. The front lines often hold incredibly valuable insights from conversations with customers that can be widely utilized by other departments.
2. Be Transparent About The Role and Day to Day
Upon hiring new employees, ensure that you hire people who understand the full gambit of the job and the repetitiveness. Also, provide detailed information on the difference between sales and customer service. These require a very different set of skills.
Throughout the individual's time working with you make sure you clearly communicate the performance indicators used to measure success within the role. Most importantly, to ensure they are not contradictory. An example of this might look like emphasizing detailed and thorough customer contact while spending as little time as possible on the phone. This can cause a lot of pressure and stress for the employee, reducing job satisfaction. A realistic, good balance should be achieved.
3. Provide Them With Simple Easy to Use Tools
In order for call center agents to excel, they have to have simple and effective tools to do the job. Calls are often quick and agents get “Information Overload”. An agent cant relay the service details while providing a strong value proposition if the tools they have are difficult to use. Agents should be using tools that lessen the barrier to entry.
One way to achieve this would be to acquire or even develop technology using insights from frontline employees. Study the sales process and how this flows so you can replicate this in your CRM. The tool should be thoroughly detailed while maintaining a positive user experience.
A good example of removing barriers in this type of environment is to implement a solid process around call transfers (to be timely) and remove obstacles for both the sales person as well as the customer. Additionally, having a call be stress free and easy leaves a good impression on the customer. Removing unwanted stress to the salesperson allows them to move onto the next call while maintaining a positive attitude.
4. Provide Job Diversity and Progression
Because of the repetitive element of the job, it can take a lot of fortitude in spending eight hours a day saying the same script. There needs to be another element so they can have a bit of job diversity.
An example of this might be blocking off an hour or two for them to work on customer service emails versus being on the phone. Or, create a sales type competition where the prize could be shadowing on the job in a different part of the organization.
5. Exemplify Strong Leadership Skills
Leaders play such an important piece in call center environments because they bridge the gap between the front line and the leadership team. Despite having sales targets to hit each month, one of the most important pieces is the ability to empower your agents. Here are a few ways you can demonstrate this:
Increase responsibility - This might look like having some of the agents take on a few more administrative tasks to break up their day on the phones.
Expand their knowledge base -Provide weekly best practices that are fun and engaging. Perhaps have some of the agents work on what this looks like.
Provide a roadmap for growth -Ensure you are having 1:1s with agents on a weekly basis with a focus around the agent's personal development. Spend time understanding what they like and who they are as people.
Empowered workers are more engaged and proactive in driving forward and achieving success. Even, HBR thinks so!
As the world continues to change, one thing is certain. Call centers will continue to thrive. Although AI will continue to develop and replace certain simple requests, it is shown to be more productive when paired with a human.
We understand that hiring, training and retaining great call center employees is challenging and costly enough. Making sure that they are fulfilled and happy in the role isn't easy, but these simple steps can really help move the needle.





