Culture is the heart of every organization and it is all encompassing. It extends through to every decision that is made, including a company's product offerings, which individuals are hired and how customers are treated. It is no surprise that today's leading businesses have taken advantage of new developments, such as flexibility around work and an increased focus on improving their employee experience to stay competitive in a tight labour market.
Although the last few years have introduced unprecedented challenges and rapidly changing expectations of employees and their organizations, we are big believers in the more human-focused shift in business culture. Inevitably every business needs to decide whether they can continue with the cultural norms that created their previous success, or if it’s time to do the work to shift their culture to ensure continued success in the future.
As the expectations of workplace culture continue to evolve and the competition to attract new hires remains strong, what will 2022 bring? Here are the top 5 trends we expect to see in 2022.
1. Rising Competition In The Talent Shortage
A recent published
report from the Bureau of Labor Statistics states that the number of job openings in the US was a historic 10.9 million, while hiring remained stagnant. With the economy ramping up again demand is high and almost every business is struggling to fill their open roles. In Canada the situation is even tighter with Q2 GDP up well above pre covid levels.
So, how can businesses find the right people to keep growing? Organizations should consider all the tools they have available to them for building and strengthening relationships with their applicants. One way you can get ahead of the competition is reviewing your compensation packages (especially for frontline positions) to ensure you are matching the new market expectations. Secondly, invest in improving the candidate experience, starting by reviewing and updating your EVP and the first touch points you have with a candidate.
2. Employee Wellbeing Takes The Spotlight
Although employee wellbeing was important well before COVID, it is now front and center. Burnout and mental health challenges are becoming more common as the line between the office and home is increasingly blurred. People now want more human understanding and support from the organizations they work for. This means having wellbeing programs and a safe support network they can trust.
Organizations that are leading the way in employee wellbeing embed it in all aspects of their people strategy. Research shows that this has a positive impact on retention, absenteeism levels, productivity, and overall satisfaction. Technology has played a big role in this arena, as many different tools (ie - Calm, Headspace and Elevate) have really helped organizations move the needle
3. Flexibility Is The New Norm
In 2022, increased flexibility will be the expectation among people in many aspects of their work lives. Whether you have a hybrid work model, a return to office mandate, or 100% remote arrangement, the reality is that organizations must offer new levels of flexibility in the workplace. This goes beyond when and how employees work. It also includes allowing the individual to work with their manager to determine the best work arrangement for themselves. Countless surveys in 2021 showed that people will ultimately change jobs to get more flexibility.
Employee satisfaction and performance are improved when employees have flexibility in how they work. According to Stats Canada, “79% of employees with a flexible work schedule reported that they were satisfied or very satisfied with their work,” meaning those who have some control over their work hours are more likely to be happier in their job.
4. More Personalized Recognition
Personalized recognition helps employees feel more inspired to do their best work. Each employee has different needs and is motivated in different ways. Therefore it is important that you understand the people that you work with on a deeper level. For example, we use the Predictive Index to better assess the ways our people like to be recognized. Ultimately this allows leaders to shape their language and messaging to better connect with their people.
Bucketlist
is a fantastic tool leveraging an integrated program to help you create a positive culture with increased recognition and rewards.
5. Creating a Sense of Belonging is Critical
Belonging is at the top of this year’s Global Human Capital Trends survey as one of the most important human capital issues. 79% of survey respondents said that “fostering a sense of belonging in the workforce was important to their organization’s success in the next 12–18 months”, and “93 percent agreed that a sense of belonging drives organizational performance” —one of the highest rates of consensus on importance we have seen in a decade of
Global Human Capital Trends reports.
Belonging is a fundamental need for humans and we are increasingly looking to our employees to help facilitate it in our organizations.
With all of the changes happening in the world, it has caused a ripple effect in how businesses operate. It is no surprise that in order to survive in business, you have to pivot embracing new perspectives and tactics at all times. Culture continues to be a hot topic in the business realm, as it should. It is the most critical piece.
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